What to Do if Your Home Doesn’t Sell

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By Patti Stern, PJ & Company Staging and Interior Decorating

Has your property been on the market for months with little buyer interest? With a competitive fall market ahead, it may help to reassess the condition of your home, make necessary updates, then re-list a new and improved staged property to generate new buzz and buyer interest. Here are some questions sellers should ask themselves to get their home on top of the list and ahead of the competition.

Family Room Staging by PJ & Company Staging and Interior Decorating

Does it Make the Best First Impression?

The key is to look at your home from the perspective of the buyer. With more than 97 percent of homes sold on the Internet, the first point of engagement for buyers today is the online listing. Therefore, it’s more important than ever to feature professional quality photos using the best lighting to encourage buyers to schedule a showing. Once they arrive, be sure that your curb appeal and front entry are well maintained, tidy, and welcoming by trimming bushes, cleaning walkways, making repairs, and adding seasonal touches to the front porch.

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Does it Appeal to The Target Market?

According to a National Association of REALTORS(R) recent trends report, 66 percent of today’s first-time buyers are millennials, and they are looking for a home that is in move-in ready condition. These buyers will turn away instantly if the home is dated and gives the impression that it’s in need of renovation. They will, however, ultimately pay more for a home that looks fresh and inviting. Be sure that necessary repairs and cosmetic updates are made such as freshening up walls and cabinets with a coat of neutral paint, polishing hardwood floors, replacing lighting, hardware, appliances, etc.

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Dining Room Staging by PJ & Company Staging and Interior Decorating

Can Buyers Visualize Living in This Home?

Whether selling an occupied or vacant home, keep in mind that If buyers can’t emotionally connect, it won’t be memorable. Consider renting furniture for vacant properties to show buyers how they can use their own furnishings in the space. For occupied properties make sure there are no distractions such as personal items on walls, shelves and tables. Showcase every key room from the entry to the basement with a clean look and minimal accessories such as colorful pillows, wall art and simple vignettes.

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Family Room Staging by PJ & Company Staging and Interior Decorating

Are Key Features Highlighted?

Be sure that your home’s best assets are not hidden. Is your stone fireplace covered with a cluttered mantle or distracting wall art? Are hardwood floors covered up with dated carpeting? Are floor to ceiling windows hidden behind heavy curtains? Are built-in shelves cluttered with old books and photos? If so, remove and simplify to show these features off, bring new life and increase perceived value to your home.

For more examples of interior decorating and home staging, visit www.pjstagingdecorating.com.

PattiABOUT THE AUTHOR: Patti Stern, principal, interior decorator and professional stager of PJ & Company Staging and Interior Decorating, has been decorating and staging homes since 2005. She and her team provide turnkey, full service home staging and interior decorating to clients across Connecticut, New York and Massachusetts. She also developed an award winning staging program for luxury homebuilder, Toll Brothers. Her company has received Houzz 2015 and 2016 Awards for Customer Service. Stern has been featured in Connecticut Magazine, the Hartford Courant, Danbury News-Times and on NBC Connecticut and FOX TV. She is a regular contributor to REALTOR® Magazine’s Styled, Staged and Sold. For more information, contact Patti Stern at 203-640-3762 or patti@pjstagingdecorating.com

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$534,950 :: 5142 STONEHENGE DR, Rochester MI, 48306

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4 beds, 4 baths
Home size: 3,088 sq ft
Lot Size: 23,958 sq ft
Added: 05/04/17, Last Updated: 09/18/17
Property Type: Single Family
MLS Number: 21290551
Community: Oakland Twp (63101)
Tract: STONEHENGE ESTATES SUB
The price of this listing was last reduced on 5/4/2017 by 3%
Status: Sold

This spectacular home located on ~ acre wooded lot backing to a conservation area on private road. A peaceful & serene setting for your enjoyment. Many updates in this move in ready home w/Pottery Barn colors to fit any d~cor. Kitchen updated w/premium SS appliances, granite & stacked stone backsplash. Mud Room/LR w/walk in pantry. 1st floor master suite has oversize walk in closet & bath w/jetted tub, separate shower & vanity w/double sinks. Bright & airy w/vaulted ceilings in Foyer & GR w/floor to ceiling windows, gas FP w/bookcases on either side. Open floor plan W/sitting area on 2nd floor has wall of built in book shelves, 2 bedrooms & updated bath. Finished walk out w/FR with natural FP & room for billiard table, full bar, 4th bedroom w/walk in closet, all seasons room w/windows on 3 sides & plenty of storage. Even a hot tub on rear patio for relaxing. Only a 7 min. drive to Papa Joes, Hollywood Market & some of Rochester?s best restaurants. “DECK TO BE REDONE PRIOR TO CLOSING”

Listed with Hall & Hunter-Birmingham


Brought to you by Janet Hull and Thomas Bush, Real Estate One, Inc.. Call me today at 1-855-Janet-Tom, or visit my website at www.JanetandThomas.com!


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$519,000 :: 3820 ELK Drive, Oakland Township MI, 48306

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4 beds, 4.1 baths
Home size: 3,884 sq ft
Lot Size: 15,681 sq ft
Added: 09/18/17, Last Updated: 09/18/17
Property Type: Single Family
MLS Number: 217084539
Community: Oakland Twp
Tract: DEER POINT
Status: Active

Gorgeous Oakland Twp executive home in Prestigious Deer Point Sub. Stunning gourmet kitchen w/an abundance of cabinets,granite counters,lg island w/snack bar,SS appliances including Viking double wall oven,desk & buffet area &spacious pantry. Butler’s pantry w/sink leads to formal dining rm & living rm. Stunning family rm w/gas fireplace. Private study study w/french doors. 2 story grand staircase. First floor laundry rm. Master bdrm w/private bath has granite dual vanity,shower & separate jetted tub, & large walk in closet. Full hallway main bath w/granite counters and princess suite bedroom w/full bath. Beautifully landscaped lot w/mature trees, large deck & paver patio. Fabulous finished w/o basement w/full kitchen,bar,bath,rec rm,family rm w/fireplace,bonus rm&plenty of storage space. Meticulously maintained by original owners. Many updates! 3 car side entry garage w/service door. Rochester Schools! 1 year home warranty. Occupancy at Close.

Listed with RE/MAX Defined


Brought to you by Janet Hull and Thomas Bush, Real Estate One, Inc.. Call me today at 1-855-Janet-Tom, or visit my website at www.JanetandThomas.com!


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$688,000 :: 4777 FAWN HILL Court, Oakland Township MI, 48306

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5 beds, 4.2 baths
Home size: 4,195 sq ft
Lot Size: 23,086 sq ft
Added: 09/18/17, Last Updated: 09/18/17
Property Type: Single Family
MLS Number: 217084283
Community: Oakland Twp
Tract: GOODISON PLACE SUB NO 4
Status: Active

Remarkable residence in exclusive Goodison Place. Dramatic vaulted ceilings & expansive windows bring natural light into the easy flowing floor plan. Blt w/ character, quality & custom detail from stately arches, columns & unique mill-work to a beautiful paneled library, state-of-the-art gourmet kitchen w/SS appliances & breakfast rm that opens to the deck. Welcome your guests to the stately living & dining rms or, for a more casual experience, the comfortable open kitchen & family rm anchored by a natural fireplace. Master Suite is inclusive of a FP, walk-in closet, bath w/dual vanities, soaking tub & euro shower. 3 add’l bedrooms on the 2nd floor all w/direct bathroom access. Outstanding WOLL is complete w/a fully equipped wet bar, exercise rm, sauna, game rm, 5th bedroom, 3rd FP & full bath. Exit LL to paver patio & fire pit. Mud rm w/lge walk in closet, laundry rm & lav. House is wired for a generator. Furnace ’14 & AC ’17 Roof ’15. Anderson windows. 3 car garage w/new epoxy floor.

Listed with Hall & Hunter-Birmingham


Brought to you by Janet Hull and Thomas Bush, Real Estate One, Inc.. Call me today at 1-855-Janet-Tom, or visit my website at www.JanetandThomas.com!


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$1,900,000 :: 5760 WINKLER MILL Road, Oakland Township MI, 48306

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5 beds, 7.3 baths
Home size: 17,500 sq ft
Lot Size: 247,856 sq ft
Added: 08/10/17, Last Updated: 09/18/17
Property Type: Single Family
MLS Number: 217071376
Community: Oakland Twp
Status: Sold

SPECTACULAR gated estate on nearly 6 acres with guard house. This private sanctuary has over 17,000 square feet of living space. Every bedroom is a suite! This lavish estate features tennis courts, waterfall pool with spa, entertainment cabana, guest house with wild game room and private pond. Imported building materials through-out. House is sold “as is”.

Listed with Coldwell Banker Weir Manuel-Bir


Brought to you by Janet Hull and Thomas Bush, Real Estate One, Inc.. Call me today at 1-855-Janet-Tom, or visit my website at www.JanetandThomas.com!


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$412,000 :: 1067 GRANDVIEW Drive, Rochester Hills MI, 48306

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4 beds, 2.1 baths
Home size: 2,645 sq ft
Lot Size: 11,761 sq ft
Added: 08/01/17, Last Updated: 09/18/17
Property Type: Single Family
MLS Number: 217067806
Community: Rochester Hills
Tract: CHICHESTER SUB NO 4
Status: Sold

Welcome to a wonderful Colonial in the desirable Rochester Hills neighborhood of Chichester. This 4 bedroom, 2.5 bath home features updates from top to bottom. This extensive list of updates is available online. Updates include the following: 40 year Roof, Carrier A/C Unit, Anderson Window Door and windows(2015), in-ground sprinkler system(2013), driveway and walkway(2015), Brick Paver patio and walkway, 75 gallon HWH, Oak Hardwood Flooring on FF, High-end Carpeting, All door & window moldings replaced and painted white, updated Kitchen w/Kraftmaid cabinets, SS appliances, granite countertops, SS under mount sink & tile backsplash, FR features custom fireplace w/floor to ceiling millwork and curved cove moldings, updated Master Bathroom w/new shower door and marble vanity, updated FF powder room, new hardware in bathrooms. This home has it all! Will not last at this price! Award Winning Rochester Schools – Brewster Elementary, Van Hoosen Middle, Adams High Schools! Welcome Home!

Listed with Berkshire Hathaway HomeServices HWWB


Brought to you by Janet Hull and Thomas Bush, Real Estate One, Inc.. Call me today at 1-855-Janet-Tom, or visit my website at www.JanetandThomas.com!


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